The aim of introducing a special rate/charge scheme within a town centre is to provide a pool of funds that can be used for marketing, promotion and business development activities that will improve the performance and functioning of the town centre.
The objectives of the Special Rate Charge Schemes for Marketing Promotion and Business Development in Retail and Town Centres policy are to:
- Identify the conditions under which Council will support a proposal to introduce a special rate/scheme
- Identify the roles, responsibilities and procedures for the introduction and implementation of special rate/charge schemes for marketing, promotion and business development in town centres
- Ensure that transparent and consistent practices are followed to maximise land owner and business consultation and participation when considering a request to establish or renew a special rate/charge scheme and
- Ensure compliance with the requirement of the Local Government Act 1989 in relation to Council declaring and levying a special rate/charge scheme.