Economic Development Response (Business Support and Assistance)

Brimbank businesses will be supported through a Business Response and Recovery Taskforce, one-on-one engagement and guidance for businesses to access Government support packages.

The Business Support and Assistance Response is part of the Council’s Brimbank COVID-19 Response and Recovery Strategy.

Council supports social distancing and isolation measures that are required to protect the health and safety of the community but also recognises these actions will have serious economic and employment ramifications on local businesses and workers.

This two-stage strategy has been developed to provide the Council with the agility and the foundations to evolve and grow the Strategy accordingly, across the whole organisation, depending on how COVID-19 continues to unfold.
 

Targets for Brimbank Business Support and Assistance:

  • Brimbank registered businesses
  • Brimbank Business Associations
  • Micro, small and medium sized businesses
  • Social enterprises
  • Activities that enable businesses to keep trading, and to retain staff

Focus area:

  • Business Response and Recovery Taskforce 
  • Business strengthening
  • One-on-one support
  • Information pathway
  • Business activation

The Brimbank Covid-19 Response and Recovery: Business Support and Assistance Package is structured in two stages. Stage 1 is immediate and addresses critical response and recovery initiatives. Stage 2 would follow and be targeted at recovery initiatives.

Initiative

Response Area/ Focus

Response or Recovery 

 

Description

Stage 1

 

 

 

Brimbank COVID-19 Business Response & Recovery Website

Business Support and Assistance Response- Information pathways

Response and Recovery

Two pronged approach initially commenced with creation of dedicated webpage to help businesses access information and then followed by creation of a dedicated Brimbank COVID-19 Business Response & Recovery Website to promote:

  • e-bulletins
  • business support
  • Victorian and Commonwealth programs, initiatives and stimulus funding

Brimbank Business e-Bulletins

Business Support and Assistance Response- Business strengthening

Response & Recovery

Weekly e-bulletins to communicate updates and changes to business support, government grants and stimulus programs and other information.

Covid-19 Business Impact Survey

Business Support and Assistance Response- Business Information and Data Collection

Response & Recovery

  • To gain an understanding of how COVID-19 (coronavirus) is impacting Brimbank business and local prosperity.
  • Information will be used to inform action and advocacy for assistance and inform government on short and long-term recovery priorities.

Brimbank Proactive Business Support Calls (Hot Line)

Business Support and Assistance Response- One-on-one

Response & Recovery

  • Pre-emptive business engagement to ‘check in’ with businesses to ensure awareness of information and support.
  • Dedicated response for all queries and support.
  • Proposed to provide a service for advice on business continuity planning, innovation and business repositioning.
  • Referral point for information available from other agencies and organisation.
  • Assistance in navigating pathways to information and stimulus funding.
  • Continue to promote 9249 4000 as the ‘go to’ number for business enquiries
  • Customer Service Team have the tools to provide initial support as first point of contact, and forward to team as appropriate.

Business Development Program

Business Support and Assistance Response- Business strengthening and capacity building

Response & Recovery

To enable the continuation of Council’s Business Development Program, workshops will be delivered online via webinar to build capacity and strengthen business:

  • Website development and online business
  • Taking business online
  • Tax essentials
  • Marketing and influencing
  • Marketing for entrepreneurs

Business Mentoring

Business Support and Assistance Response- /Strengthening

Response & Recovery

Engage VU Innovations Entrepreneurs in Residence and Small Business Mentoring Service (SBMS) to provide ongoing mentoring for business.

Brimbank Business

Micro-grants

Business Support and Assistance Response- Business strengthening

Response & Recovery

Small businesses: Grants program to enable home working, deliveries, online payments, training etc., whatever businesses need to strengthen their business and foster prosperity

Social enterprises: Grants to strengthen social enterprises or enable businesses to become social enterprises.

Business Booster: Grant for businesses to become more productive, to increase employment and to improve market access.

Brimbank Localised

Business Support and Assistance Response- Business strengthening and capacity building

Response & Recovery

Developing a social network for local business, increasing local business to business spend, giving small business new revenue opportunities, supporting government objectives and giving corporations a method to generate revenue in multiple local markets.

Business Permits:

  • Fees, Charges and Local Laws Waivers
  • Streamlined Permits

Business Support and Assistance Response- Providing financial relief

Response & Recovery

Council will consider opportunities to provide impacted COVID-19 businesses with fair and prudent financial relief Including:

  • Council rates relief.
  • Waiver of Goods on Footpath Fees (chairs and tables, a-frames) in 20/21.
  • Reduced health registration to reflect mandatory closures.
  • Provide a streamlined business permit process which will assist and remove red-tape for businesses in recovery.

Stage 2

 

 

 

Brimbank COVID-19 Business Response and Recovery Taskforce

Business Support and Assistance Response- Business strengthening and capacity building

Recovery

Support and foster a coordinated response and approach to activities to support business recovery:

  • To foster collaboration between leaders in the business community
  • To encourage business input to a recovery program for local business
  • To seek business input to campaigns designed to support Brimbank business in response and recovery
  • To invite representatives from State and Federal Government to the table as required.

Business activation

Business Support and Assistance Response- Business strengthening

Recovery

Provide assistance and support to help businesses and activity centres to re-activate.

  • Funds may assist businesses with connections to utilities and permit requirements.
  • Funds provided to develop communications plans to boost presence and reopening messaging
  • Activation of vacant shops focusing on activity centres.

Brimbank Community and Engagement

Business Support and Assistance Response

Recovery

Advocacy and Engagement with the  State and Federal Government based on survey responses received from business and feedback from the Brimbank COVID-19 Business Response and Recovery Taskforce.

Brimbank Local Jobs for Local People

Business Support and Assistance Response- Recovery

Recovery

Develop and deliver a support program for displaced workers and local jobseekers to access pathways to employment opportunities (and complement the work of the ‘BrIMPACT Regional Employment Trial which commenced over 2019-20, Brimbank Learning Futures, and Brimbank’s broader Learning and Education Response).