Develop a marketing action plan to focus your effort and resources in the right areas, including market research, online activities and customer service.

Many small businesses think marketing is about having a website, a Facebook page and placing advertisements in the local paper.

While these are all marketing activities, to market effectively you must think alot broader and apply a 'customer-focused mindset' to all aspects of your business.

Developing and implementing an effective marketing action plan for your business will save you time and money and help you attract and retain a loyal customer base.

In this interactive 2 hour workshop, an experienced marketing professional will share their insight to help you set marketing goals, learn more about your customers, clarify your unique selling proposition and use this to help you choose the right marketing activities for your business.

You'll also learn how to measure the success of your marketing activities, so you make sure you're achieving your business goals.

This two-hour short workshop is a great way to connect with other small business operators in your local area and gain new skills to fast-track your success.

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2017-04-18 18:00:00 2017-04-18 20:00:00 Australia/Melbourne Understanding Marketing Workshop Develop a marketing action plan to focus your effort and resources in the right areas, including market research, online activities and customer service. Many small businesses think marketing is about having a website, a Facebook page and placing advertisements in the local paper. While these are all marketing activities, to market effectively you must think alot broader and apply a 'customer-focused mindset' to all aspects of your business. Developing and implementing an effective marketing action plan for your business will save you time and money and help you attract and retain a loyal customer base. In this interactive 2 hour workshop, an experienced marketing professional will share their insight to help you set marketing goals, learn more about your customers, clarify your unique selling proposition and use this to help you choose the right marketing activities for your business. You'll also learn how to measure the success of your marketing activities, so you make sure you're achieving your business goals. This two-hour short workshop is a great way to connect with other small business operators in your local area and gain new skills to fast-track your success. Brimbank Community and Civic Centre Understanding Marketing Workshop ecodev@brimbank.vic.gov.au