What is Sunshine Rising?
Sunshine Rising is a town centre management and revitalisation program based on a ‘whole of Council’ approach that brings together various functional areas and stakeholders to realise the vision established for the Centre.
Who does the program involve?
This program uses a ‘whole of Council’ approach to make our vision for the centre happen. It builds on a strong collaboration between us and key external stakeholders including:
- business and service operators;
- property owners;
- other levels of government;
- civic and community service providers; and
- transport and infrastructure agencies.
Sunshine Rising is based on the centre management model often used by freestanding shopping centres. But we know that the Sunshine Town Centre--with more than 230 property owners and 450 businesses and services--is more complicated, (shopping centres are typically in single ownership).
Sunshine Rising deals with these complexities by placing strong emphasis on stakeholder communication, engagement, and partnerships.
The Sunshine Partnership Group oversees the program. The group has members from the public and private sector from the Sunshine Town Centre. This group's advice helps us improve the centre’s economic vitality and community life.
How is the program delivered?
The Sunshine Rising Action Plan 2019 – 2024 provides a ‘road map’ to guide Council’s management and revitalisation work program for the Sunshine Town Centre. The Action Plan continues the governance framework and work program established by the Sunshine Rising Strategic Business Plan and Implementation Program 2012 – 2017.
- Sunshine Rising Action Plan Summary (in production)
Western Rail Plan
The Victorian Government’s Western Rail Plan (WRP) sets out the future investment Victoria needs for a fast, high capacity rail network servicing Melbourne’s growing suburbs and regional areas.
Council prepared the Brimbank Response Strategy to the WRP 2019 (Response Strategy) to optimise the benefits of the WRP, which has a significant focus on leveraging the opportunities associated with the Sunshine Super Hub and Melbourne Airport Rail Link.
There are a range of actions in the Response Strategy that apply to Brimbank (more broadly), the Sunshine National Employment and Innovation Cluster, and some that are focused on the Sunshine Town Centre. The vision and actions in the Sunshine Rising Action Plan complement those detailed in the Response Strategy and should be read in conjunction with one another.
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