Electronic Gambling Policy

The Brimbank Electronic Gambling Policy 2019 outlines Council’s position on electronic gambling, in particular electronic gaming machines (EGMs), or ‘pokies’ as they are commonly known.

Local government does not have the power to regulate the number, location and operation of EGMs; nor is it responsible for the regulation of other forms of electronic gambling. However, local government does have a legislated responsibility to protect, promote and improve community health and wellbeing.

Brimbank Electronic Gambling Policy 2019 cover


The policy details what we'll do to reduce the economic, social and health harm associated with EGMs and other forms of electronic gambling in Brimbank. We acknowledge that EGMs are a legal form of entertainment in Victoria, but also recognise that many in our community are vulnerable to experiencing gambling-related harm.

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The policy is based on three key objectives:

  • Advocate to Federal and State Governments for a safer gambling environment and stronger regulatory reforms to prevent and reduce harm.
  • Minimise the impact of electronic gambling and promote alternatives that have positive economic, social and health outcomes.
  • Increase understanding of and take action to prevent and reduce gambling-related harm.

To learn more, please read Report 12.11  – Final Draft Electronic Gambling Policy 2019, which was presented to Council at the Ordinary Council Meeting on 21 May 2019. This report includes all attachments to the Brimbank Electronic Gambling Policy.

Council's response to gambling losses

2020-2021 Electronic Gambling Policy Community Report Card

Recent media releases:

Gambler's Help 

Gambler’s Help can help if you're experiencing gambling harm. They give free and confidential advice 24 hours a day, 7 days a week.  Please call 1800 858 858 or visit Gambler’s Help for further details.

More information

For more information on Council’s efforts to reduce gambling harm in Brimbank, please contact our Social Policy Officer on 9249 4000 or email info@brimbank.vic.gov.au.