Electronic Gambling Policy

The Brimbank Electronic Gambling Policy 2015 outlines Council’s position on electronic gaming, in particular Electronic Gaming Machines (EGMs), or ‘pokies’ as they are commonly known.

It details what Council will do to minimise the detrimental social and economic impacts of electronic gambling and support community wellbeing.

Council acknowledges that EGMs are a legal form of entertainment in Victoria. Council also recognises that problem gambling is a significant public health issue.

The policy includes a statement of Council’s aim, objectives, principles and action areas around the four (4) key roles of Council regarding EGMs. These roles are defined as leadership, planning, partnerships and advocacy.

 Council adopted the policy at the Ordinary Council Meeting on 9 December 2014.

Gambling in Brimbank

Brimbank has an unenviable record of attracting the highest losses on electronic gambling machines (EGMs) of any local government area in Victoria.

From 2007 to 2017, almost $1.4 billion dollars has been lost on EGMs in Brimbank. In 2016–2017 $134 million was lost on EGMs in Brimbank. This is equates to $367,511 (or the median value of a unit in Brimbank) lost on EGMs every day.

Gambler's Help Western

Gambler’s Help Western provides a broad range of problem gambling counselling and support services including links to Gambler’s Anonymous, Peer Connection and Gambling Help On-Line. 

For further details on how to find help for problem gambling please contact Gambler’s Help Western on (03) 9296 1234 or visit Gambling Help Online.

For more information please contact our Social Planning and Policy Officer on (03) 9249 4000 or email info@brimbank.vic.gov.au.