Electronic Gambling Policy

Council adopted the Brimbank Electronic Gambling Policy 2019 at the Ordinary Council Meeting on 21 May 2019. It outlines our position on electronic gaming, in particular Electronic Gaming Machines (EGMs), or ‘pokies’ as they are commonly known. 

The policy details what we'll do to reduce the economic, social and health harm associated with EGMs and other forms of electronic gambling in Brimbank.

We acknowledge that EGMs are a legal form of entertainment in Victoria. We also recognises that many in our community are vulnerable to experiencing gambling-related harm.

The policy is based on three key objectives:

  1. Advocate to Federal and State Governments for a safer gambling environment and stronger regulatory reforms to prevent and reduce harm.
  2. Minimise the impact of electronic gambling and promote alternatives that have positive economic, social and health outcomes.
  3. Increase understanding of and take action to prevent and reduce gambling related harm.

There are a number of commitments focused on four (4) key roles of Council regarding EGMs. These roles are defined as leadership, planning, partnerships and advocacy.

Gambling in Brimbank

Brimbank has the unenviable record of attracting the highest losses on EGMs of any local government area in Victoria for the last decade.

Since 2008, over $1.5 billion dollars was lost on EGMs in Brimbank.

In Brimbank in 2018-19, over $142.9 million was lost on EGMs. That's $391,518 lost every day.

For current information on venues and expenditure, visit Victorian Commission for Gambling and Liquor Regulation.

For more information on the gambling environment and gambling related harm in Brimbank, visit Victorian Responsible Gambling Foundation.

Gambler's Help 

Gambler’s Help can help if you're experiencing gambling harm. They give free and confidential advice 24 hours a day, 7 days a week.  

  • Visit Gambler’s Help for further details on how to find help for gambling harm.

For more information please contact our Social Policy Officer on (03) 9249 4000 or email info@brimbank.vic.gov.au.