Strategically located at the centre of Melbourne’s west - Australia’s fastest growing region - Brimbank is characterised by dynamic industry sectors, vibrant town centres, a large multicultural population and abundant land zones for all types of businesses.
Benefits of choosing Brimbank
Population and workforce
With the second highest population in Melbourne’s west, Brimbank has the capacity to accommodate greater population growth (forecasted to increase to 230,625 by 2046).
Brimbank draws on a workforce catchment of over 600,000 workers within a 30-45 minute drive, providing a large pool of workers with diverse skills for employers.
Cultural diversity
Brimbank prides itself on its cultural diversity. It's one of Victoria’s most culturally diverse municipalities, having embraced more than 156 nationalities from around the globe.
Skills and knowledge
Brimbank offers a mix of skills and talent for businesses, with 43% of resident workers holding a tertiary qualification.
Education and training
World-class training facilities based in Brimbank include:
- Victoria University’s Sunshine Skills Hub and Construction Futures both located in Sunshine
- Cyber Security Training Centre in St Albans
- Western Centre for Health Research and Education - a three-way partnership between Western Health, Victoria University and the University of Melbourne located at the Western Health Sunshine campus.
Cost-effective
With competitive industrial rates compared to similar zones in Melbourne’s south-east, inner-city and some other states as well as lower rental costs and higher incentives than the south-east for commercial office space, running your business from Brimbank makes good financial sense. Additionally, because of its strategic location to freight transport and existing supply chains, many businesses find operations and logistics costs lower compared to other locations.
Location
Only 12 kilometres from the Melbourne CBD (at its closest point) and with easy access to major arterial road networks, commuter and freight rail, Melbourne Airport, Essendon Airport and the Port of Melbourne, Brimbank is the economic hub of Melbourne's west.
Join an established business community
Brimbank is already the base for many established Australian and global businesses including Air Liquide, AkzoNobel, Alba Cheese, Aldi, AQR Container Space, ARC, AR Kit, Ausreo, Australia Pacific, Australia Post, Bardee, Boral, Bunnings, Bulla Dairy Foods, Caterpillar, Charter Hall, Coachair, Continental, Delta Group, Dulux Trade Centre, Envirogroup Australia, Espresso Vivo, FedEx, Ferguson Plarre, Fisher and Paykel, Fuchs Lubricants, Harvey Norman, Hino, Hunter Leisure, Huntsman, InfraBuild, InGroup Australia, IVE-Print, John Deere, Linfox, Lombard the Paper People, Madison, Melfab Engineering, Multivac, MLA Holdings, Northline Melbourne, Olex, One Planet, Polygram, Powercor, Preshafood, Resourceco, RMS Manufacturing Downer, Schiavello Leonardos, Schweppes, Sims Metal, Sleepyhead, Spot On Panels, Stilcon Holdings, Swisse Wellness, Tasman Logistics Services, The Recycling Company, Vinidex, Vistaprint, Volvo, Welvic, Westkon and 4Legs Pet Food Company.
Key statistics
- Population: 193,146 (2023)
- Projected population by 2046: 230,625
- Gross Regional Product: $11.02 billion (2023)
- Local jobs: 86,128 (2023)
- Top three employing industry categories - Manufacturing, Healthcare, Social Assistance and Construction (2023)
Source: .idCommunity: City of Brimbank - Economic Profile
Interested in investing in Brimbank?
You can contact us via:
- Economic Development team - 03 9249 4000 or ecodev@brimbank.vic.gov.au
- Investment Hotline 03 9249 4750.
For a comprehensive view of the investment perspectives, download the Brimbank Investment Prospectus 2023-24 (PDF 4.3MB).