At the September 2023 Council Meeting, Brimbank Council resolved to give notice of its intent to declare the St Albans Town Centre Marketing and Business Development Special Rate.
Introduced in 2019, the Special Rate provides continued funding to support events promotion and business development initiatives in St Albans.
The current Special Rate finishes on 30 June 2024. The St Albans Business Group Association Incorporated wrote to Council requesting it be renewed. All property owners and business operators will receive information about the Special Rate.
It is proposed the Special Rate is declared for a further five years, commencing on 1 July 2024 and ending on 30 June 2029, raising a total of $832,583.15. This equates to almost $160,000 in the first year, increasing at a rate of two per cent each year for the term of the Scheme.
The Special Rate pays for the appointment of a professional marketing coordinator, promotional, advertising, marketing, business development. Several activities are funded by the special rate. This includes the St Albans Lunar Festival, Westside Crawls as part of the Melbourne Food and Wine Festival, Easter and Christmas activities and support for the Council’s Enjoy Local Activation program.
Introduced in 2019, the Special Rate provides continued funding to support events promotion and business development initiatives in St Albans.
The current Special Rate finishes on 30 June 2024. The St Albans Business Group Association Incorporated wrote to Council requesting it be renewed. All property owners and business operators will receive information about the Special Rate.
It is proposed the Special Rate is declared for a further five years, commencing on 1 July 2024 and ending on 30 June 2029, raising a total of $832,583.15. This equates to almost $160,000 in the first year, increasing at a rate of two per cent each year for the term of the Scheme.
The Special Rate pays for the appointment of a professional marketing coordinator, promotional, advertising, marketing, business development. Several activities are funded by the special rate. This includes the St Albans Lunar Festival, Westside Crawls as part of the Melbourne Food and Wine Festival, Easter and Christmas activities and support for the Council’s Enjoy Local Activation program.
Quotes to be attributed to Brimbank Mayor Cr Bruce Lancashire:
“Many great events and activities are funded by the Special Rate. It also makes possible an ongoing program of marketing and business development initiatives that help boost the number of people who visit St Albans for a meal or shopping.”