The Sunshine Rising Action Plan 2019 - 2024 continues to build on its achievements across the key areas of:
- Marketing and Promotions
- Investment Attraction and Business Development
- Public Places, Connections and Amenity
- Community Services and Development
- Program Management and Communications
The key strategic directions of the Action Plan are to:
- Capitalise on the Western Rail Plan to capture increased investment and patronage from the region
- Position the Centre as the ‘Capital of Melbourne’s West’ for regional offices and services
- Facilitate higher density residential development in and around the Centre
- Strengthen and promote the retail and entertainment offer to capture greater local patronage and expenditure
- Build on the growing visitor economy, particularly the visiting friends and relatives market, to capture increased visitation and spend in the catchment.