Brimbank has the unenviable record of attracting the highest losses on Electronic Gaming Machines (EGMs) of any local government area in Victoria for over a decade. From July 2014 to July 2024, nearly $1.4 billion has been lost on EGMs in Brimbank.
In 2023-24, a total of $171.7 million was lost to EGMs in Brimbank. On average, each adult in Brimbank lost $1,128 on EGMs. This is almost double the average across Victoria, which was $581 per adult.
We are preparing a map showing the location of the 15 gaming venues in Brimbank, as well as a breakdown of losses for each venue during the 2023-24 financial year.
View the 2023-24 gambling losses map (PDF 3.8MB)
For current information on venues and expenditure, visit Victorian Commission for Gambling and Liquor Regulation.
For more information on the gambling environment and gambling-related harm in Brimbank, visit Victorian Responsible Gambling Foundation.
Gambling harm mural
We are actively working with our community and partners to change the Brimbank story to prevent and reduce gambling harm.
We’re proud to share this mural which aims to build understanding and awareness of the impacts of gambling and gambling harm in the community and to promote services and local support for those who need it. The artist, Sebastian Fransz consulted with local community and worked in partnership with the Young Leaders of the West program to create a design that relates to the theme - What's the harm in gambling?
The mural is located on the corner of Ford Avenue and Furlong Road, Sunshine North and created in partnership with IPC Health’s Young Leaders of the West local mural painter Sebastian Franz and the Victorian Responsible Gambling Foundation.
Invest in You
‘Invest in You’ - Changing the Brimbank Story is a project led by Council to reduce gambling harm.
Through working with community organisations, we have developed some informative resources that offer alternatives to gambling and promote and raise awareness of no-charge and low-cost activities.
We hope this project will help our communities invest in their individual interests and skills as well as social and cultural connections, to build a future that is free from gambling harm.
View 'Invest in You' Booklet (PDF 1.6MB)
More 'Invest in You' campaign resources
Gambler's Help
Gambler’s Help can help if you're experiencing gambling harm. They give free and confidential advice 24 hours a day, 7 days a week. Please call 1800 858 858 or visit Gambler’s Help for further details.
More information
For more information on Council’s efforts to reduce gambling harm in Brimbank, please contact 03 9249 4000 or email info@brimbank.vic.gov.au.