CUL-TI-VATE program


Being a Startup is about being adaptable. And with challenges comes opportunity.

The CUL-TI-VATE Program is a Brimbank City Council initiative delivered by Runway.

The program is designed to accelerate the process of validating an idea, understanding if there is a market for it and then determining the viability for it.

It’s designed for entrepreneurs or intrapreneurs, as well as small business owners, looking to future proof their business.

Program outline

The program runs over a six week period commencing on 6 March 2024 (Wednesday evenings) at a pace that encourages quick and iterative thinking – not unlike what is required in today’s environment. 

All applicants will go through an assessment process based on information provided in your application. 

Successful applicants must be able to commit to the full program.

During the program you'll receive:

  • Six master classes delivered by Runway, a combination of in person and virtual
  • Access to online content via Runway’s Online Learning Platform
  • Networking opportunities
  • Special events
  • Use of iHarvest Coworking Sunshine during the program.

Apply to attend the program

Applications are currently closed 

Contact us

For further information please contact the Economic Development Team on 9249 4413 or

Meet the CUL-TI-VATE Program facilitators

Head and shoulders photo of Linda Wong

Linda Wong

Runway Managing Director

Linda is a seasoned and versatile business woman who has worked as a consultant and in various industries for over 25 years. She has a strong strategic vision, a knack for adapting to different contexts, and a passion for leading and supporting people. She is an effective communicator, a savvy entrepreneur, and a founder of several businesses including a charity organisation that combines her love for people, learning and horses.

Head and shoulders photo of Mark Valena

Mark Valena

Runway Associate

An experienced CEO, executive and director with deep expertise in the insurance and health sectors, strategy development, capital and financial management, and risk management. Fully understand what makes organisations successful and can operate comfortably and with knowledge in both the people (leadership and culture) and technology, systems, and processes dimensions. Have a reputation as an effective, confident, knowledgeable leader and collaborator, helping make the complex simple, and operating from a position of trust, respect, and empathy.

Now a full-time non executive director with a portfolio of director positions in the health, insurance and disability sectors.

If you feel your situation might not be suited to the CUL-TI-VATE Program, Council’s Economic Development Unit and iHarvest Coworking Sunshine provide an extensive development program on a broad range of topics. View the schedule of workshops.

Last updated: 28 February 2024 - 2:05pm