Brimbank City Council adopted the Brimbank Economic Development Strategy 2022-2027 at its 13 December 2022 Council Meeting.
The Strategy has been developed to guide and focus Council’s economic development activity over the next five years, and to grow and support the local economy through:
- Business development, support and growth
- Investment attraction and facilitation
- Employment participation and growth
The Strategy continues a substantial program of business communications, networking, and business and industry development. It also identifies some new actions to be progressed over the first two years of the strategy (subject to budget), including but not limited to:
- Advocacy for improved telecommunications and digital infrastructure to support business operations
- Commencing the preparation of a Structure Plan for the Deer Park Activity Centre and surrounds
- Engaging with key sectors affected by labour shortages such as health care, social assistance, manufacturing and hospitality
- Partnering with tertiary education institutions and industry to formulate and implement a targeted approach to local labour force needs and skills gaps
Feedback from the four-week community consultation period informed the final strategy, and Council received 19 responses.
Quotes to be attributed to Brimbank Mayor Cr Bruce Lancashire:
“Brimbank is well positioned to achieve its vision of becoming the economic hub of Melbourne’s west, and this strategy supports this aim.
“The strategy builds on Brimbank strong economic foundations, and identifies ways to deliver inclusive and sustainable economic growth in the municipality.”